How to choose an AI visibility tool
Most AI-search visibility tools fall into two camps. Horizontal monitors like Otterly, Profound and Peec AI track prompts across engines for any website and are built for marketing teams and agencies. Store-native tools like Citelix install on your Shopify store, read your product catalog, and turn the monitoring into specific fixes you make in Shopify admin. The right pick depends less on features and more on who you are: a merchant who wants the fix, or a team that wants the dashboard.
Three questions cut through it. First, are you on Shopify and want changes you can ship yourself, or do you run several sites and want one dashboard across them? Second, do you need the diagnosis — why a competitor won a specific prompt — or is a visibility score enough? Third, what is your budget: entry-level tools start around $9–29/mo, while enterprise platforms run into the hundreds. The comparisons above answer each of these head to head, and each is scrupulously fair about when the competitor is the better call.
If you want to skip the reading and just see where you stand, the free scan gives you a GeoScore across all five AI engines in a minute, no install. Newer to the space? The GEO for Shopify guide explains how AI engines decide which brands to recommend.