Citelix Teardowns
Public, real-world teardowns of why AI search engines recommend specific Shopify brands over their competitors. The exact prompts, the exact winners, and the exact gaps.
Browse by category: Best beard oil
Giftmandu is the most-cited gift-delivery brand in Nepal across AI search at 33.3%, ahead of FNP Nepal and Koseli Xpress. One gap holds the score back: ChatGPT.
Live Bearded scores 22 on Citelix and gets cited in 8.6% of responses. Honest Amish hits 47.1%. The gap is content, not product. Here is the teardown.
Layrite scores a 51 GeoScore and gets cited in 100% of prompts that name it, yet loses the open pomade prompt to Suavecito Original. Here is the gap.
Huron scores a positive 25% mention rate, but every mention comes from prompts that already named it. On real discovery prompts, Native wins and Huron is invisible.
Hawthorne scores GeoScore 43 with a 32.9% mention rate, but all of it sits on brand-aware prompts. On 9 discovery prompts it is cited 0 times. Here is the gap.
Detroit Grooming scores 30% mention rate, but 0% on pure discovery prompts. Here is the gap and 3 fixes the team could ship this week.
Dr. Squatch hits 18.7% mention rate across 5 AI models, but every single mention is on prompts that already name Dr. Squatch. On the actual buying prompts, Native wins.
We asked ChatGPT, Gemini, Perplexity, Claude and Grok for the best anti-aging cream for men in their 30s. Brickell (GeoScore 25) lost to Eminence Organic — a women's skincare house. Here's exactly why, and how to fix it.
Bossman scores GeoScore 20 across 5 AI platforms. 100 percent of the 8 mentions sit on 4 brand-aware comparison prompts. On 8 discovery prompts, 0 mentions. Brickell holds the discovery half.
Black Wolf scores 28.6% mention rate across 5 AI platforms. Every single citation comes from a buyer who already typed the brand name. On 10 discovery prompts, 0 mentions. Lumin wins those.
Bevel scored a GeoScore of 38 with a 32.3% mention rate. Split the 13 prompts and the picture changes. Brand-aware prompts: 100%. Discovery prompts: 2.2%.
Same target customer. Same product line. One word changed in the prompt and Beardbrand goes from cited on every AI engine to invisible on every AI engine.
Asarai is cited on 100% of brand-aware prompts and 0% of discovery prompts. Botani's mention rate is nearly 2x Asarai's. The gap is the product page, not the brand.
Across ChatGPT, Gemini, Perplexity, Claude, and Grok, Suavecito leads every other men's grooming brand we scanned in mention rate and is the only one with positive sentiment. So why does our scanner grade them at moderate visibility? The gap between cited and cited well.